Why I Block Ads. Everywhere.

Advertising supports a lot of the content you enjoy on the Internet.  The economics of it should be simple.  An advertiser pays a certain amount to get a commercial message in front of many readers or viewers.  Some percentage of those viewers make a purchase.  When enough revenue comes back to the advertiser, the ad is a good investment: returning more in margin to the business than it cost to produce and place.  In practice it’s a lot more complex … Continue reading Why I Block Ads. Everywhere.